need2know

AI is here to stay

For better

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People want to know what is in the food they eat and where things come from, and we have labels for that. Similarly, they want to know where the things they see and read originate.

and for worse

Some people would prefer to avoid AI. When you offer a product or service that involved none, they might pay more. Voluntary labelling makes you accountable and raises the bar for everyone else. It's a mark of integrity.

Made with no AIBadge for Made with no AI

Avoiding the use of any AI is not always practical. But suspected AI use feels like a breach of trust and a misrepresentation of authenticity. Strengthen your brand by declaring how much was used. A little?

Made with some AI
This video was made with some AIvideoThis image was made with some AIimageThis audio was made with some AIaudioThis doc was made with some AIdocThis code was made with some AIcode

Or a roughly equal contribution? These symbols empower your customers to make more informed decisions. For genuine choice, we need to know.

Made with AI
This video was made with AIvideoThis image was made with AIimageThis audio was made with AIaudioThis doc was made with AIdocThis code was made with AIcode
Made mostly with AI
This video was made mostly with AIvideoThis image was made mostly with AIimageThis audio was made mostly with AIaudioThis doc was made mostly with AIdocThis code was made mostly with AIcode
Made with AI entirely
This video was made with AI entirelyvideoThis image was made with AI entirelyimageThis audio was made with AI entirelyaudioThis doc was made with AI entirelydocThis code was made with AI entirelycode

Where more AI use might carry a stigma, declaring it can earn more respect to compensate.

AI is like no other previous technology, because it reaches into what makes us human and what we can trust. Your declaration cannot be checked but holds you to account. By supporting informed choices, it pays to be recognised as a source of integrity.

anything
video
image
audio
doc
code
no AI
Made with no AIThis video was made with no AIThis image was made with no AIThis audio was made with no AIThis doc was made with no AIThis code was made with no AI
some AI
Made with some AIThis video was made with some AIThis image was made with some AIThis audio was made with some AIThis doc was made with some AIThis code was made with some AI
AI
Made with AIThis video was made with AIThis image was made with AIThis audio was made with AIThis doc was made with AIThis code was made with AI
mostly AI
Made mostly with AIThis video was made mostly with AIThis image was made mostly with AIThis audio was made mostly with AIThis doc was made mostly with AIThis code was made mostly with AI
AI entirely
Made with AI entirelyThis video was made with AI entirelyThis image was made with AI entirelyThis audio was made with AI entirelyThis doc was made with AI entirelyThis code was made with AI entirely

Declaring, in three steps

1

Pick your level

Measure the finished work in the unit for its medium. Where a work spans media, show a mark for each, or declare at the level of its most AI-shaped part.

2

Show the mark

Take the mark, or the badge with its QR code, from that level's page. The code resolves to the page explaining exactly what you have claimed.

3

Publish it in text

Add the same claim where a machine can read it. A picture falls off when work is copied or scraped. A line of text travels with it.

On a page:

<meta name="ai-declaration" content="no-ai">

For a whole site, at /.well-known/ai-declaration:

level: some-ai
scope: domain
declared: 2026-08-06
by: Your Name

The five values are no-ai, some-ai, with-ai, mostly-ai, entirely-ai — the same words as the URLs at https://need2know.ai. Nobody checks any of it. A declaration is a statement made by a named party, on a date, that they can be held to, and that is all it claims to be.